Search Engine Optimization or SEO for short is how you make your website show up higher in search results. SEO helps you get people to visit your website without paying for ads.
What is SEO?
SEO is when you make your website better so it shows up higher in search results.
Types of SEO
- On-Page SEO
On-page SEO is when you make each page of your website better.
You need to:
- Find keywords
- Make good titles
- Make good descriptions
- Use headings
- Link to pages
- Make good content
- Off-Page SEO
Off-page SEO is when you make your website more important.
You can:
- Get websites to link to you
- Write guest posts
- Get people to talk about your business
- Do digital PR
- Technical SEO
Technical SEO is when you make sure search engines can use your website.
You need to:
- Make your website fast
- Make sure it works on phones
- Make a map of your website
- Keep your website safe
- Use special codes
Benefits of SEO
Get People to Visit Your Website
If you show up higher in search results more people will visit your website.
Make Your Website Better
SEO makes your website easier to use.
People Trust You More
If you show up higher in search results people will trust your business more.
You Get Results for a Long Time
SEO keeps working even after you stop paying for it.
Seo Tools
- Google Analytics
- Google Search Console
- Semrush
- Ahrefs
SEO is a way to grow your business over time.
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If you want to make a portfolio you should write 10 to 15 blog posts about SEO. You can write about things like:
- Being a marketing expert in Malappuram
- SEO services in Malappuram
- Being a freelance marketer in Malappuram
- Content marketing strategies for small businesses
- Local SEO guide for businesses in Kerala
- Tools to analyze your competitors
- Checklist for on-page SEO
- Guide to SEO audit
- Social media marketing for businesses
- How to make your Google business profile better
These topics can help your portfolio show up in search results when people look for things like marketing, in Malappuram
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